That’s right, Beer.  It has been announced that Jessica Simpson will be the new face of Dallas-based Stampede Light Plus.  She is quoted as saying:

“As an entrepreneur, I am always looking for ways to diversify my portfolio with good ideas and good people,” Simpson said in a statement,   The brew is touted as being packed with vitamins to support an active lifestyle.  “Yes, I work out and take care of myself, but I also like a cold beer once in a while,”

In addition to the beer endorsement she has a clothing line, a shoe line and a new frangrance that hit store August 15, in addition to the country album she is recording.