It has been announced that R & B singer, Rihanna is the spokesmodel for fashion house Gucci’s new campaign for The United Nations Children’s Fund (UNICEF).

The line is called Tattoo Heart and a quarter of the range’s profits will be donated to the charity.

Gucci creative director Frida Giannini on choosing Rihanna because her:

“strong personality” was a good fit for the cause, because “a musician and a beautiful woman was the perfect icon for this campaign”