Taylor Swift is adding her name to the list of stars that have a clothing line.  The chart topping singer/songwriter will be partnering with Jones Apparel Group’s L.E.I. brand to be the face of its spring and fall ad campaign.  The line will be sold exclusively at Wal-Mart.  A rep for the line says of their decision to have Taylor Swift endorse the brand:

“We looked at partnering with many different people,” said Jack Gross, group chief executive officer for the jeanswear division at Jones. “Since we are partners with Wal-Mart, it was very important for us to find someone with a good reputation and someone who we didn’t have to be afraid of getting any sort of bad press.”
Swift, he said, seemed like a perfect match.

“She is so famous, but really so grounded,” he said. “We liked her immediately.”

The Sundress line called L.E.I. Sundresses by Taylor Swift,  will go on sale at Wal-Mart on Feb. 1.  They are a one-season collection of colorful cotton spring dresses.

There are 3 styles of dresses to currently choose from:  a tie-back dress, printed tie-back dress and printed tier dress.   March 1 will see two additional styles added to the collection.  The best part?  The dresses will retail for $14!!!

Taylor says of the decision:

“It was very important for me to create cute, affordable dresses,” Swift said. “Especially in these hard times, making expensive dresses just doesn’t make any sense.” 

“These are my favorite things to wear,” she said. “When we were designing them, we had so many ideas to work from, and it came down to creating dresses that I would wear. If I couldn’t see myself wearing them, I wasn’t interested in making them.”

And the girl loves her some Wal-Mart:

“I go to Wal-Mart all the time,” she added. “The one in my hometown of Hendersonville, Tenn., is open 24 hours, so I go there a lot to buy DVDs and stuff like that.”

Photo:  WENN.com