Amy Winehouse is jumping on the celebrity fragrance bandwagon and is expected to be launching her own fragrance. 

Her father is said to be encouraging her on this project and a source says:

“Mitch is keen to licence Amy’s name to a perfume house. He has been in talks with manufacturers and contacted PR firms for advice.

“They want it to reflect her style with a classic smoky 1950s look and smell. Amy is keen to expand her brand and wants to get on the celebrity perfumes bandwagon while she can. They know her fans love to copy her style. Her trademark  fashion and beehive hair-do were last year’s must-have look.”

Because Amy Winehouse has a history of being photographed looking dissheveled while smoking and drinking, industry experts aren’t so sure it’s a good idea:

“Frankly, she doesn’t look like she smells that nice, so doing some positive publicity to prove it doesn’t just smell of stale alcohol and cigarettes would be vital.”

She looked really healthy arriving back from St. Lucia recently (pictured).  I really hope she cleans herself up and goes on to be the success I think she is meant to be.  She has enormous talent.

I wonder what she would name her perfume?  Thoughts?

Photo:  WENN.com