Gucci is trying out a new concept to appeal to people in these tough economic times by having these Temporary Pop-Up Sneaker Stores.  They will be showcasing their sneaker collection for 2-3 weeks in each location.  The first stop was in Manhattan last night with planned Pop-Up stores in London, Berlin, Paris, Hong Kong and Tokyo.

Gucci’s creative director Frida Giannini collaborated with Mark Ronson for the Gucci Ronson sneakers.  Icon-Temporary sneakers are priced from $500 to $1,400, and Gucci Ronson shoes, $500 to $600.

What I find really interesting is that they are coming out with 18 styles 16 of which are for men and 2 for women.  Two!!  Wow, don’t go all out for us or anything.  Even more interesting is that the majority of celebs at the Manhattan opening seemed to be women.  I wonder if they were disappointed by the fact they had 2 whole style of shoes to choose from!

At the Manhattan opening:  Mischa Barton, Wyclef Jean, Mary J. Blige, Claire Danes, Leigh Lezark, Rachel Taylor, and Evan Rachel Wood

Photos:  WENN.com

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