R & B sensation Mario is the latest celebrity to put his name to PETA’s campaign against mink with an ‘Ink Not Mink‘ poster with the tag line “Be comfortable in your own skin, and let animals keep theirs,“.

In the ad campaign Mario shows us just how sexy and ripped he is.   He talks about why he chooses not to wear fur:

“Every piece of fur that you see out there and people wearing, there’s an animal [who's] lost … his or her life.”

Mario has even passed up opportunities to make money:

“I’ve been offered deals to wear fur … for tour and for stage.”

Now that’s hot!

In other PETA news, Tom Gunn and Ellen DeGeneres have been named PETA‘s Man and Woman of the Year for bringing awareness to animal cruelty. Tom recently told the L.A. Times:

“Wearing fur is like wearing a big sign reading, ‘I’m in favor of inflicting cruelty and pain on animals as a fashion statement.’ Unspeakable torture is inflicted on dogs, cats, bunnies, raccoons, foxes, minks, and myriad trapped, helpless creatures in the name of fashion—yes, dogs and cats.”

Ellen and her wife Portia DeRossi announced in 2008 that they were eliminating all animal products from their life and Ellen has even added areas on her website for tips on how to life an animal-cruelty free life.