Justin Timberlake’s empire just got a little larger with the addition of an accessories line to his William Rast clothing line. In particular, he will be joining forces with Viva International Group to add William Rast Eyewear and William Rast Racing Eyewear sunglasses.  Viva President Frank Rescigna:

“We are very proud to be entering into this new partnership with the William Rast brand,”“As an iconic brand that represents the ‘New America,’ the collection responds to what the consumer is looking for in eyewear today.

“With such an incredible creative force behind the brand, the possibilities are endless”

Amen.  It seems that everything Justin Timberlake touches turns to gold.  The William Rast brand will not be stopping at sunglasses.  According to Colin Dyne, Chief Executive Officer of People’s Liberation, the parent holding company of William Rast the brand will be expanding to include fragrances, footwear and other accessories.

The sunglass collection will be available at the William Rast stores as well as specialty retailers.

Photo: Jody Cortes/ WENN