Beyonce is at Macy’s Herald Square in New York promoting her fragrance Heat that she was very hands on with in developing:

“Every little detail reflects my personal style.  It’s a very sensual ad and it got steamy but it was still done with elegance. When I think of power, I think heat and being desired. I wanted something for women to feel they can seduce in a fragrance.”

“The most important thing for men is to like this fragrance. At the Grammys, I sprayed extra on me so people could smell me offstage. Jay said to me, ‘You got six Grammys and you smell good, too! ‘It’s all Heat,’ I said. ‘I hope everyone’s ready to catch the fever ”

To commemorate the launch, she had a building in Union Square (picture attached) illuminated with fiery red lighting.

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Photos:  Andres Otero/PNP/WENN