Jason Lewis was at Bloomingdale’s 59th Street store in New York promoting  the Charisma line of bedding where the promotional picture shows a shirtless Jason in bed obviously covered in those lucky sheets.

Having him as a spokesperson for anything related to the bedroom is genius I say.  Because when it comes to Jason we don’t think paper towels we think sex.  If there are no further posts after this you know where I’ll be.

Says Jason of the partnership:

“The Charisma products add to the quality of your life. Your bed should be an inviting place to get into, and Charisma can add luxury to your lifestyle and bedroom.

Here is a video of behind the scenes at the shoot for the commercial:

Click on thumbnails to enlarge

Photos:  Patricia Schlein/WENN