I think it’s time I bought some shares in L’Oreal.  Something tells me their earnings are going to increase.  With Gerard Butler as a spokesperson for the men’s line it’s irrelevant if men buy the products.  You KNOW women are going to be buying it in the hopes of being that much closer to Gerard.  They are going to want their men to stink like the man.

You know a lot of people think endorsements is selling out and I say pish pish. Hollywood is a fickle entity.  Make your money while you can and then live your life.

Gerard is going to be the L’Oreal Paris as the worldwide brand spokesperson for its Men’s Expert skincare line.

Chosen for his ‘charisma, confidence and modern style’, the Scottish actor is fronting the number one selling men’s Hydra Energetic range.

I’m on my way to the store to line up now.  I’m going to just smell the products 24/7.

Photo:   WENN