“Attention Sears shoppers, the Kardashian sisters have launched a line and we are selling it here at Sears.  What’s that?  You’ve never heard of them?  Is that because you’re all senior citizens?  Well, buy it anyhow, we spent a truckload of cash to get them in here….”

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Um, yeah.  That was my interpretation of the near future.  Now don’t get me wrong.  I think the Kardashians have a solid grasp on fashion, etc.  But they have great success selling it in their DASH stores.  Why down step into Sears?

According to Kim, they’ve always shopped there,

“I’m so excited to announce that our Kardashian Kollection will launch exclusively at Sears in August!!!  We’ve always shopped at Sears, so we thought it was the perfect outlet for the Kardashian Kollection. You guys are going to love it! The collection includes everything from lingerie, clothing, handbags, accessories and shoes and Khloe, Kourt and I each put our own personal style into the pieces so there’s a lot of variety and something for everyone! You’ll be hearing a lot more from me about the collection this year, so stay tuned!”

Perhaps they shopped there before fame.  But now?  Really?  I think not.  I don’t even shop there and I haven’t since I was a yong kid.  JcPenny and and Sears are reserved for the “older folks” and that my friends is why I don’t get this line at all.

Photo: KK