Poison leader rocker Bret Michaels is expanding his brand and into the pet industry no less. I haven't researched this to know, but it's a safe assumption he is the first rocker to do so.

Bret is teaming up with PetSmart to launch a line of pet products next summer. Woof baby woof. The line will be called Pet Rocks which is a bit surprising being he is a rocker and all. I would expect doggy style or something to that effect. Oink. He released a statement on the joint venture:

"As a dedicated pet owner myself, this is a natural partnership for me, and I can't wait to unveil the collection,” the singer said. “I know my own pets rock, and I wanted to design a line of pet products every bit as fun and cool as they are."

Seriously I love this man just a little bit more. You can expect dog bowls, collars, leashes, clothing and dog beds. Did I mention I love this guy just a little bit more?

VP of merchandising for Pet Smart, Matt McAdams says:

“Our pet parents have told us they want unique, high-quality products for their pets that are also fun and reflective of their personalities," "Adding the Bret Michaels Pets Rock collection to PetSmart stores enables us to continue to meet our pet parents' needs with a 'cool' line of products from an entertainer with a demonstrated passion for our four-legged family members."

I love that he loves animals that much. It was through his reality show that PetSmart saw the potential for a partnership with the bandana-wearing rocker.

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