You have to give it to Columbia Pictures, they did it. They have completely turned me around with their brilliant marketing campaign for David Fincher’s remake of The Girl with the Dragon Tattoo. I’m still not sure why a remake of the Swedish version was needed, but I’m in for Fincher’s ride. (It helps to know that they did at least offer to let Noomi Rapace reprise her role as Lisbeth Salander, but she declined.) Every little tidbit they drop leaves me wanting more and isn’t that what a good trailer should do?

This is a sixty second tv spot and it’s amazing how much they managed to pack into that little bit of time. It may be my imagination but it seems to me that the focus is more squarely on Rooney Mara’s Lisbeth in this one, with Daniel Craig’s Mikael Blumqvist more of a supporting player.

The Girl with the Dragon Tattoo will (finally) open in the US and Canada on December 21 and 26 December in the UK. Hmmm…so it’s Tom Cruise vs Daniel Craig. I wonder how much of the audience they share. Should be interesting.