Katy Perry has become a virtual cartoon character in a video game thanks to her collaboration with Electronic Arts, the makers of the virtual game Sims. The California Gurl says of the very appropriate collaboration:

'I love how you're able to play out different stories through your Sims characters – giving them different careers and watching them succeed. It's cool to see the Sims' stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour – even my cotton candy video screens are in there! 

'I always like to think of myself as a cartoon, and now I'm a Sim!'

For those of you unfamiliar with Sims (such as myself) apparently it simulates families and real life. The game will also feature virtual clothes, furniture, etc. and Katy will be very hands on with future developments of the game.  I'm not a gamer so I have no idea how any of this works. I have started playing Diamond Dash on my iPhone. Is that anything similar?

Steve Schnur, the executive of music for Electronic Arts says:

'Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims,' said Schnur.

'Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit Hot and Cold featured in The Sims 2 series quickly became the most popular Simlish music video to date…No performer could better represent the humor and fun of The Sims brand.'

She is a very animated type girl isn't she? A special Collector's Edition will be available for purchase in March and you will be seeing the live version of Katy promoting it in ad campaigns.

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