If you've been wondering where the O.C. actress has been, Mischa Barton has been working on her very own e-commerce site Mischa's Place so that you can buy all of her products which include clothing, cosmetics and beauty products. Products? Who knew? If you think about it, it's quite smart of her especially in Hollywood where actresses have a very short shelf life.

She says of the site:

Together with the help of my Mum Nuala, my inspirations are brought to life using elements of my personal style. Our Collection has grown and developed to reflect the consumer and myself over the seasons, whilst maintaining a consistent theme.  

I hope you enjoy my designs and have as much fun wearing them as I did designing them!"

Despite having been born in London I can't see her using the word 'whilst'. Anyhoo, the fashion and accessory line is in partnership with aLine media.

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Back in February when Rihanna attended the Grammy's in a gorgeous dress she helped create with Armani, we called it when we said don't be surprised if she launches her own line. Well guess what? RiRi is doing just that! Global Grind reports her as saying:

“I’m really pursuing a fashion line of my own. I want to design. This is also a road that I want to earn it. So I’m working with designers. Designers that I respect, and [fashion] companies that I respect. I want people to really trust me before I just say ‘Buy it, because it’s mine.’”

According to GG she has also been designing a 'capsule' line with Armani that has been extremely successful. Not surprising is it? No word on when we can expect to see her line hit stores but you can bet we'll keep you updated.

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Madonna is teaming up with shoe giant Aldo and launching her own shoe collection. Last year she and daughter Lourdes teamed up for the Material Girl fashion line with Kelly Osbourne as its campaign girl. Her stylist Arianne Phillips:

''Her fingers are really on this brand. The first thing I did was remind her of all the shoes she wore over the years, and we took the styles that we can't live without.

''You can always depend on her to bring her style and provocateur quality, but she also has a very feminine perspective.''

The collection will have around 60 styles from flats, to heels to boots and will be called Truth or Dare. She will expand the line to include clothes, fragrance, accessories and lingerie that will target females 27 to 50. The shoes hit stores this Fall and will range in price from $88 – $342 USD.

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Gisele Bundchen has been photo shopped beyond all recognition in the new campaign ads for the Esprit Summer 2012 collection. I seriously didn't know this was her just by glancing at the photos. At first I wondered if it's because she's barely wearing any makeup, or is it because her hair is back and darker and we are used to seeing her with it down but then I realized it was a Photoshop fail. 

Would you agree? I'm running on very little sleep so I'm a bit cross-eyed but I really don't think this looks like her.

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Kate Winslet is the cover girl for Lancome's Renergie Multi Lift creme and we have some new ad campaign photos of the gorgeous actress. While it's a safe bet to assume she's been photoshopped, no matter what she is gorgeous. She has also done a series of ad campaigns for their lipstick L'Absolu Nu. 

When I see celebrities endorse these products it makes me wonder two things: how much are they getting for it and do they get free products. Celebrities always get free products.

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If you want to smell like The Voice's Adam Levine you will be getting your chance. The scent will be called 222 and will make it's debut in May 2013 with the price tag of the various sized bottles at a reasonable $36, $45 and $65. There will be scents for both men and women and of course gift boxes for the holidays and whatnot.

He's teaming up with ID Perfumes on this and if you are wondering who they are, they are the people responsible for Purr with Katy Perry.  You know a clothing line has got to be just around the corner.

If the marketing gods are smart they will feature Adam topless in all of the ads.

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Look out Hollywood Tim Tebow is coming for you. The 24 year old religious Denver Bronco quarterback just signed with the William Morris Endeavor for any possible endorsements, personal appearances, book deals and whatever else comes his way. He currently does have a Nike deal but look for him to acquire more as his popularity increases. One deal you can be sure he won't be representing any time soon: condoms. Just saying. Bad taste? Maybe.

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Photo: Brian To/WENN

Justin Bieber turns 18 on March 1 and he is already working on his SECOND book (the first one being First Step 2 Forever: My Story) which is aptly titled 'Justin Bieber: Just Getting Started. The photographic book will be released some time in September which of course makes it the perfect Christmas gift for 2012.

According to THR, Harper Collins says book number two:

will include information about his world tour, the making of his hit concert documentary, Never Say Never, and the recording of his highly-anticipated next album

The first book was released in October 2010 and went on to sell more than 1 million copies. His popularity has only increased and given it will highlight his next album ought to send Beliebers into fits of hysteria which translates to a lot of freaking money. 

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