UK Poster and Trailer for Sweetly Hopeful Salmon Fishing in the Yemen

I meant to bring you this new UK trailer and the accompanying poster for Salmon Fishing in the Yemen way back on Valentine’s Day, but it somehow got lost in the shuffle. That I just got a ticket to a sneak preview jogged my memory, so I’m sharing them with you now. Call me crazy, but as jaded and cynical as I consider myself to be, I have high hopes for this one. (Plus it's filmed partly in Scotland…with kilts…)
What this film has going for it is director Lasse Hallström. His films are almost always a quirky look at the human condition (My Life As A Dog, Once Around, Cider House Rules) full of a lot of heart and he can even do all-out romance like Chocolate. (I’m not going to discuss Dear John). This film also has two charismatic leads in Emily Blunt and Ewan McGregor (even if they are overly photoshopped in the posters). The supporting cast includes Kristin Scott Thomas (speaking English again. LOVE her reaction to the kilts!), Rachel Stirling (who appeared with Blunt in The Young Victoria) and Amr Waked as the visionary Sheikh who sets everything in motion. While technically a “romantic comedy”, it’s not your standard “rom-com”. It’s of the kinder, gentler variety.
As I said this poster and trailer are aimed at the UK market and yet we, here in the US, get the film nearly a month and a half before they do on 20th April. I’ve seen nothing here and it opens in a little more than two weeks, on March 9. What gives? (I think I have to stop believing that the folks who make the decisions about how to market a film are inherently smarter than I am. Why would I assume that given how many times I’ve been left scratching my head this year alone? Pffft…)
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- “Happy Birthday Patricia!”





















































