U2′s Bono @ ‘The Lazarus Effect’ Premiere in New York

U2′s Bono and Adam Clayton were at the New York premiere of The Lazarus Effect, an HBO documentary about the AIDS/HIV crisis in Africa and the impact of the antiretroviral (Arv) drugs used to fight AIDS/HIV.
Nike teamed up at the premiere with their Lace Up, Save Lives campaign in which if you purchase RED laces from Nike, 100% of the proceeds go to various funds. According to Nike’s site:
- You purchase (NIKE)RED laces.
- Nike is contributing 100% of its profits from the sale to the Global Fund and to football-based programs that help fight AIDS in Africa.
- Funds are received by programs like Grassroots Soccer, which uses football as a framework to teach youths how to avoid contracting HIV/AIDS.
- Funds are also contributed to The Global Fund to fund HIV/AIDS programs that support the purchase of lifesaving Antiretroviral (ARV) medication, training of medical staff, HIV testing and treatment to help prevent the transmission of the virus from pregnant mothers to their babies.
- Life-saving knowledge is received by the next generation in Africa.
Since its inception, (RED)™ partners and events have generated over £80 million to the Global Fund and the number keeps growing.
Also attending the premiere: Iman, Alek Wek, Ed Burns, Gabourey Sidibe, and Hayden Christensen.
Pictures after the break
































