Pepsi Launches Global Partnership With Michael Jackson Estate

Yesterday we brought you the first look at Pepsi's partnership with Nicki Minaj (commercial still) and Katy Perry (concert still) and now we have news that they have teamed up with the Estate of Michael Jackson.
The partnership is in conjunction with their Live For Now campaign as well as coinciding with the 25th anniversary of his 'Bad' album. The campaign will include:
one billion special edition Michael Jackson Bad 25 Pepsi cans, iconic music, epic live events and opportunities for fans to access special edition merchandise.
Pepsi, Sony Music and the Michael Jackson Estate will be teaming up to provide new mixes of his music for his fans. There will be "King of Pop" cans featuring his silhouette that will be limited edition as well as giveaways during this promotion.
The co-executors o the Estate, John Branca and John McClain:
"We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversary of the BAD album and tour and to put Michael on one billion Pepsi cans – perhaps a Guinness record," "We're excited to see it all come to life."
Which of the three logos do you like? Personally I love the one of him alone in his trademark dance pose.






























