Beyonce and Jay-Z have trademarked their daughter Blue Ivy Carter's name so that you can't. The application was filed by Beyonce's company BGK Trademark Holdings. Not only that but the name has been reserved to produce a line of baby carriages, diaper bags, baby cosmetics and other items for the baby in your life.

But the most interesting part of all of it is they submitted the trademark on January 26 and fashion designer Joseph Mbeh filed a trademark application on January 11 and he was DENIED. Denied before the parents of Blue Ivy even filed theirs leading some to speculate that the Carters received preferential treatment in the U.S. Patent and Trademark Office. He alleges he wasn't out  to profit off of their baby but wanted to pitch the idea to Beyonce and Jay-Z. Allegedly.

However their is the exception to the Blue Ivy trademark rule and that is a lady who trademarked the name Blue Ivy in January of 2011 (long before Beyonce was pregnant with her daughter) and operates a boutique in Sturgeon Bay, Wisconsin. If she is approached to sell the name to the Carters it would probably be akin to win the freaking lottery!

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New mom Beyonce is reportedly going to be making her first public appearance since giving birth to her and Jay-Z's baby Blue Ivy Carter. As we reported yesterday Jay-Z's New York club 40/40 is having it's grand re-opening tomorrow after having a major renovation and Bey is supposed to be on hand for the festivities.

Reports are stating that the opening is tonight and therefore her appearance is tonight, but the club's website states the grand re-opening is tomorrow night. Unless today is really Thursday which makes me super happy because we are that much closer to the weekend, but I'm pretty sure it's only Hump Day. I always know when it's Hump Day.

Either way it's going to be insane if Beyonce does make the grand reopening which will only be eclipsed when we see the first photos of Blue Ivy.

Rihanna is pretty pumped about a gift she got from RocNation. Maybe Jay-Z was handing out Jeeps to all of his artists to celebrate the birth of his and Beyonce's new baby girl Blue Ivy?

She's going to ride that baby like a skateboard!:

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Since the end of December, rumors on the internet have been rampant as to whether Beyonce has given birth to her and Jay-Z's baby. She had originally said that she is due in February, but clearly that was just to dupe the press. Today word broke that she had checked into the Lennox Hill Hospital under the name of Ingrid Jackson. She and Jay-Z rented out an entire floor at  the cost of $1.3 million. All staff at the hospital were required to sign a confidentiality agreement and in addition to that, cell phones were confiscated and tape was placed over security cameras!

It looks like Rihanna has announced via Twitter that the Beyonce and Jay-Z have given birth to a baby girl:

Although a formal statement has not been made, if Rihanna is tweeting about it, it has got  to be legitimate! Also the little Angel's name is apparently Ivy Blue Carter! I LOVE that name.

Update: Gwyneth Paltrow (who is BFF's with Beyonce and Jay-Z) advised us via Twitter of the baby's correct name: Blue Ivy Carter.

Congratulations to Rihanna and Jay-Z on their bundle of joy! You just KNOW this little girl is going to be Daddy's little girl in no time!

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The other day we offered a sneak peek into Beyonce's new single Party featuring J. Cole. Well today we have the full video and it's really kind of cool.  

Beyonce is rocking tons of different looks in the video. My two favorites are her cooking up some eggs in a trailer (I just don't picture her to cook) and then mowing the lawn in a fabulous outfit in the evening. I definitely don't picture Beyonce mowing the lawn, ever. 

J. Cole brings his Bugatti to the party and Beyonce rocks with her Destiny's Child mate Kelly Rowland. Enjoy the video!

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